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Write 3 thumbstopping static ad headlines for gruns.co
Analyzing brand positioning and voice
Brand context
Reviewing top-performing creative patterns
Best performing headlines
Applying headline best practices framework
Ad headlines best practice
Based on my thinking, here are three thumb-stopping static add headlines.
1. "Lose Weight, Not Your Metabolism"
Stop-pattern: Paradox/contradiction that challenges common dieting beliefs - creates cognitive dissonance that demands resolution
2. "Ozempic's New Bestie"
Stop-pattern: Trending topic hijack + personification - leverages hot cultural moment while making medication seem friendly/relatable
3. "Carry the MTHFR Gene? You Need Methylated Vitamins."
Stop-pattern: Hyper-specific targeting that makes people think "how did they know?" - creates immediate relevance for genetic-aware audience
